As your fleet grows—especially beyond 10 trucks—averaging everything together hides a critical truth: some trucks are profitable, others are dragging you down. And unless you’re tracking profit per truck, you’ll never see it coming. In this post, we’ll break down why this one KPI matters so much, where most companies go wrong, and how Datatruck gives you the visibility to fix it.

The Problem with “Total Revenue Thinking”

Let’s say your fleet brought in $100,000 this month. On paper, things look solid. But what if 4 of your 15 trucks are operating at a loss? Maybe they’re: – Running too many empty miles – Assigned low-paying lanes – Overusing fuel cards without limits – Dealing with repeat maintenance issues

If you’re only looking at totals, you won’t see the imbalance.

Total revenue can hide underperforming assets. Profit per truck reveals them.

What Profit Per Truck Actually Tells You

Tracking weekly or monthly profit per truck helps you: – Spot inefficiencies in dispatching or routing – Identify equipment that’s underused or overpriced to run – Compare performance across drivers – Set benchmarks for scaling decisions – Catch revenue leakage on a load-by-load level

This isn’t just accounting—it’s operations strategy.

Why Most Fleets Skip This Metric

It’s not that owners don’t care. It’s that they: – Don’t have a system that breaks revenue down by truck – Rely on spreadsheets or disconnected accounting tools – Lack real-time data on expenses and mileage per unit – Don't have time to build these reports manually

The result? They're making major business decisions on averages—and assumptions.

How Datatruck Makes It Easy

With this info, Datatruck automatically generates weekly and monthly reports that show exactly which trucks are making you money—and which ones aren’t.

Plus, you can filter by driver, dispatcher, or lane to go even deeper.

Real-World Use Case

One Datatruck user with 18 trucks discovered 3 units consistently ran at a net loss each month due to poor load selection and low utilization. With the data in front of them, they: – Reassigned dispatchers – Shifted those trucks to more profitable lanes – Set fuel limits and watched margins improve in 2 weeks

That visibility added thousands in recovered profit—without adding a single new truck.

Final Thoughts

In a market where every dollar counts, you can’t afford to run blind. Profit per truck is more than a KPI—it’s a window into what’s actually working inside your fleet.

Datatruck gives you that clarity. Automatically. In real time.

Ready to see how each truck is really performing?