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Datatruck Raises $12M Series A to Accelerate AI-Native TMS for Carriers

7/24/26, 7:54 PM

Per-Truck vs Flat-Rate TMS Pricing What Carriers Pay

Per-Truck vs Flat-Rate TMS Pricing What Carriers Pay

Two carriers running the same number of trucks can pay wildly different amounts for a TMS depending on the pricing model alone. TMS pricing comes in a few shapes, per truck, flat-rate, per user, and per load, and the model you pick can cost or save you thousands as you scale. This guide breaks down what carriers actually pay and how to budget without surprises.


Key takeaways

  • TMS pricing comes in four shapes: per truck, flat-rate, per user, and per load, and each rewards a different fleet

  • Per-truck pricing keeps your bill predictable because cost tracks fleet size, the same lever that drives revenue

  • Budget on total cost over a 24-month horizon and add integration, implementation, and add-on fees to the base price


The main TMS pricing models


Vendors bill for a TMS in different ways, and each model rewards a different kind of fleet. Understanding the model is the first step to a fair comparison.


  • Per truck, tied to fleet size, predictable as trucks grow

  • Flat-rate, one recurring fee regardless of usage

  • Per user, priced by how many people log in

  • Per load or load volume, scaling with freight moved


Two carriers with identical trucks can land at very different totals depending on which model they signed. The right question is which model matches how your fleet actually grows, a decision that starts with picking a TMS for carriers rather than a broker-adapted platform.


What per-truck TMS pricing means for carriers


Datatruck is tiered by truck count, not per user or per load, so your cost tracks the one thing that actually scales your operation, the number of trucks. Published tiers are $99/mo for 1 to 6 trucks, $299/mo for 7 to 25, $499/mo for 26 to 40, and custom Enterprise for 40 plus, with a free trial.


Per-truck pricing keeps your bill predictable. You can add dispatchers and back-office staff without your software cost jumping, because seats are not the meter.


It also aligns cost with revenue capacity, since each truck is a revenue unit, which ties directly to tracking profit per truck. See the full breakdown on the Datatruck pricing page.


How flat-rate and other models compare


Flat-rate pricing charges one fee no matter how much you use the system, which is simple but can overcharge small fleets and undercharge large ones. Per-user and per-load models each shift cost toward a different growth lever.


Model

Cost scales with

Best fit

Watch out for

Per truck

Fleet size

Carriers scaling trucks

Confirm tier breakpoints

Flat-rate

Nothing, fixed fee

Stable, predictable ops

Overpaying at low usage

Per user

Team headcount

Small teams

Cost climbs as you hire

Per load

Freight volume

Low-volume fleets

Cost spikes in busy months


Tailwind, for example, is priced per user per month, and Alvys uses load-volume pricing, so each rewards a different fleet shape. Match the model to your trajectory before you compare sticker prices.


The hidden costs carriers miss


The headline price is rarely the full bill. Add-ons, integrations, and implementation fees can double what you expected.


  • Integration and EDI connection fees, sometimes per connection

  • Implementation and onboarding charges

  • Add-on modules billed separately from the base plan

  • Support tiers gated behind higher plans


At Datatruck, add-ons are flat-rate and stated clearly, AI Dispatcher at $399/mo, AI Updater at $99/mo, Fintruck at $99/mo, and EDI at $499 per connection, so nothing is buried. The full picture is in how much TMS software actually costs.


Why pricing transparency matters


Most enterprise TMS vendors are quote-only, which makes real comparison hard and slows your decision. Published pricing lets you budget on day one and compare vendors on the same terms.


Transparent pricing is also a signal of how a vendor treats you after the sale. Watch for the warning signs in 8 red flags when evaluating TMS companies, and weigh the cost of doing nothing in the true cost of not having a TMS.


How to budget your TMS the right way


Build your budget on total cost over a realistic growth horizon, not the first-year sticker. Model where your fleet will be in two years and price the model against that.


  1. Project your truck count, team size, and load volume 24 months out

  2. Price each vendor's model against those projections, not today's numbers

  3. Add integration, implementation, and add-on fees to the base price

  4. Compare the total against the revenue the system helps you capture


Tie the spend back to profit per truck so the TMS pays for itself in visibility, as shown in the real ROI of a modern TMS. To model your own numbers, book a Datatruck demo.



FAQs


What is per-truck TMS pricing?


Per-truck TMS pricing charges based on the number of trucks in your fleet rather than users or loads. Datatruck uses this model with published tiers starting at $99/month for 1 to 6 trucks, so cost stays predictable as you scale.


Is flat-rate or per-truck pricing better for carriers?


Per-truck pricing usually fits growing carriers because cost tracks fleet size, the same lever that drives revenue. Flat-rate can suit fleets with stable operations but risks overpaying when usage is low.


How much does a TMS cost for a small fleet?


A small fleet can expect to pay around $99 to $299 per month on a per-truck model like Datatruck's, covering 1 to 25 trucks. Quote-only enterprise systems are often higher and harder to compare without published pricing.


What hidden costs should carriers watch for in TMS pricing?


Watch for integration and EDI connection fees, implementation charges, separately billed add-on modules, and support gated behind higher tiers. Datatruck states add-on prices clearly, such as EDI at $499 per connection, so the total is transparent.


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